You’re a great accountant. You’ve helped clients save digital marketing for accountants thousands, stay compliant, and sleep better during tax season. But here’s the thing…

If they can’t find you online, they can’t hire you.

It’s not about being “salesy” or dancing on TikTok—it’s about showing up where your ideal clients are looking. And yes, they’re definitely looking online.

Here’s how to fix the visibility gap and start attracting more of the right clients, without burning yourself out.

1. Your Website Needs to Work for You, Not Just Exist

Your site shouldn’t just say “We offer accounting services.” It should speak directly to your ideal client.

✔️ Does it answer:

• Who do you help? (“We help small business owners with $50K–$500K in revenue.”)

• What problems do you solve? (“Tax strategy, clean books, peace of mind.”)

• What should they do next? (Simple CTA like Book a Free Call)

Bonus: Add a photo of yourself. People trust people, not stock images.

2. You’re Not Showing Up on Google (Yet)

When someone types “accountant near me” or “CPA for freelancers,” are you one of the top results?

Here’s how to start:

• Claim and optimize your Google Business Profile

• Collect a few solid reviews from happy clients

• Add keywords to your site like “Tax accountant in [Your City]” or “Bookkeeping for [Industry]”

This builds trust and helps Google know you’re legit.

3. You’re Not Sharing What You Know (and That’s a Missed Opportunity)

You explain tax laws, clean up messy books, and help people make smart financial decisions every day. That’s marketing gold!

Start by sharing bite-sized tips: 📌 “3 things to do before your next quarterly tax payment” 📌 “The biggest mistake I see business owners make with receipts” 📌 “What’s actually deductible when working from home?”

Post once a week on LinkedIn, Instagram, or Facebook. Easy. Authentic. Effective.

4. You’re Not Following Up With Leads

If someone reached out once, downloaded a checklist, or asked a question—they’re warm.

Set up a super simple email follow-up system:

• “Hey [Name], just checking in—do you still need help with [pain point]?”

• Offer value: “Here’s a quick video that might help…”

Leads don’t usually go cold—they just get distracted.

5. You’re Forgetting to Ask for the Referral or Review

Most happy clients would love to refer you. They just need a little nudge.

💬 Try this:

“Hey [Client Name], I really enjoyed working with you. If you know anyone else who could use the same kind of help, feel free to send them my way!”

Even better: Add a line in your email signature or invoices.

✅ Final Word: Visibility = Opportunity

You don’t need a huge following or an ad budget to grow your accounting practice. You just need a plan, a bit of consistency, and the confidence to show people how you can help.

Because once they find you—and see how valuable you are—hiring you becomes the easy part.

Want help crafting your Google profile, writing a few social posts, or setting up a referral email? I’ve got your back—just say the word.